Est. 2015 · PT. Prima Hotel Indonesia
Jakarta's
Home Away
From Home
Across 12 hotels and four distinct brands, thoughtfully designed and genuinely welcoming — for every kind of traveller.
Our Story
One Group,
Many Homes
Founded in 2015 under PT. Prima Hotel Indonesia, Ashley Hotel Group has grown into one of Jakarta's most dynamic hospitality companies.
We believe every traveller deserves a place that feels like home — a space where thoughtful design, genuine warmth, and operational excellence come together seamlessly.
As one of Central Jakarta's largest hospitality groups, we maintain consistently high occupancy through smart operations and a guest-first approach that keeps people coming back.
What Sets Us Apart
Four Pillars of Ashley
Consistently High Occupancy
Strong occupancy through smart operations and a guest-first approach that keeps people coming back.
Lean, Efficient Operations
Streamlined internal processes that deliver operational excellence and great value for every guest.
Design With Purpose
Thoughtful design that balances aesthetics, functionality, and comfort for every stay.
Growth-Focused Strategy
A clear roadmap for expansion — building new properties while maintaining quality across all locations.
Our Portfolio
Wherever You Travel,
You Are Home
Each brand designed for a different kind of stay — all united by the same warmth and care.
ASHLEY NEWAIR Menteng
ASHLEY NEWAIR Menteng is Central Jakarta’s first Clean Air Hotel, powered by Blueair purified in every room and shared space. Designed for families and business travelers who value comfort & healthier stays.
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Ashley Tanah Abang
Ashley Tanah Abang is an Indonesian-inspired city hotel in the heart of Jakarta, designed with warm hospitality and modern comfort. Enjoy signature experiences like an Indoor Heated Swimming Pool and an Astronaut-themed Family Room complete with PS5—perfect for family staycations and business trips.
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Ashley Tugu Tani
Ashley Tugu Tani is a stylish city stay in the heart of Jakarta, blending modern comfort with timeless 19th-century British design. Enjoy the Family Loft Room with PS5, plus a tennis court and table tennis for added leisure.
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Ashley Wahid Hasyim
Ashley Wahid Hasyim is a preferred base for corporate, government, and group stays in Central Jakarta. With comfortable rooms and well-equipped meeting facilities, it’s designed to support productive business trips and gatherings.
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Ashley Hotel Sabang
Located on the iconic Sabang Street, Ashley Sabang puts you steps away from Jakarta’s legendary culinary scene. Perfect for travelers who want to stay close to the city’s energy.
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Ashley Tang Menteng
Ashley Tang Menteng is a signature boutique stay inspired by Chinese-Oriental design, located in the vibrant Sabang culinary district. Where culture, comfort, and city vibes meet.
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Stanley Wahid Hasyim
Stanley Wahid Hasyim adalah boutique stay di kawasan bisnis Jakarta yang ramai, dengan kenyamanan hangat dan layanan yang ramah. Ideal bagi tamu yang mencari pengalaman menginap praktis dengan karakter khas.
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Juno Tanah Abang
Just minutes from Tanah Abang textile market, Juno Tanah Abang is made for smart travelers who want comfort, convenience, and easy access to the city’s best shopping.
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Juno Jatinegara
Juno Jatinegara is a convenient stay in East Jakarta, directly connected to City Plaza Mall for effortless access to shopping and dining. Designed for comfort and simplicity, it’s ideal for both business and leisure travelers. Ashley Hotel Group
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Yellow Bee Tangerang
Yellow Bee Tangerang offers simple, affordable stays with exciting family-friendly experiences—featuring the first Family Room in Tangerang with PS5 and an indoor sand beach playground. Perfect for fun family getaways near the city.
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Yellow Bee Tanah Abang
Enjoy budget-friendly comfort with thoughtful amenities, plus a strategic location within walking distance of Tanah Abang market. Ideal for quick city stays and shopping trips.
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Yellow Bee Resort Cililitan
Yellow Bee Resort Cililitan offers a unique family getaway in East Jakarta, featuring an exclusive indoor waterpark. Designed for comfort and fun, it’s the perfect choice for staycations and family weekends.
Explore →Our People
Build Future
Hoteliers
We invest deeply in our people. Great hospitality isn't just about beautiful rooms — it's about the hands and hearts behind every stay. Our Build Future Hotelier programme develops talent from within, creating careers, not just jobs.
Structured Training Paths
Hands-on learning from day one, guided by experienced hospitality professionals.
Internal Promotion Culture
We grow our leaders from within — every team member has a clear path forward.
10+ Years of Development
Over a decade of building the next generation of hospitality professionals in Jakarta.
"Wherever you travel, you are home with us."
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